Hello
I'm Keith, the photographer behind Traits. Based in Norfolk, I work with businesses, professionals and individuals to create photographs that feel natural, genuine and full of character.
I believe the best images do more than show what someone looks like. They give you a sense of who they are.
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My Story
Today, most of my work is centred around people, from business headshots and personal branding to team photography and capturing the people behind a business. I particularly enjoy this area of photography because I love being a small part of the journey for people and businesses, helping them show who they are and what they do.
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Before starting Traits, I spent 25 years working in a large international food business. During that time, I worked with all kinds of organisations, from sole traders and independent businesses to some of the UK’s largest manufacturers and retailers. ​​​
In 2015, alongside our day jobs, my wife and I became involved with Black Shuck Distillery, a family gin business founded by my aunt, uncle and cousins. I relished the opportunity to contribute to the family venture, using it as a chance to develop lots of skills, including my photography.
Gradually, I honed my skills behind the camera and at the editing desk, and my photography developed beyond the point-and-shoot snapshots I'd always enjoyed taking as a kid.
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Over time, I found myself increasingly drawn to photographing people, discovering how much I enjoyed the challenge of capturing personality and character. That passion eventually grew into Traits, a portrait photography business that allows me to combine my love of photography with something I enjoy just as much: meeting and working with people.
I believe this unusual combination of experience helps me quickly relate to people and businesses, understand what they need from their photography, and create images that have a clear purpose. My sessions are relaxed, friendly and carefully guided, giving people the time and space to feel comfortable and be themselves. That's when the best photographs happen.
